Core Insights - Google has been named the official AI partner for The Wizard of Oz at Sphere, marking a significant collaboration that merges immersive entertainment with advanced technology [1][2] - The project aims to utilize generative AI to enhance the visual storytelling experience, drawing parallels to the historical impact of Technicolor in cinema [1][4] Group 1: Partnership and Technology - Google Cloud and Google DeepMind are deploying advanced AI models, including Gemini, Veo 2, and Imagen 3, to enhance the film's resolution and recreate characters [2][5] - The project is processing 1.2 petabytes of data, showcasing the extensive computational demands of creating an immersive experience [2] - Sphere's collaboration with Google is seen as a pioneering effort in the entertainment industry, pushing the boundaries of generative AI [3][5] Group 2: Technical Innovations - The use of Super Resolution technology will create ultra-crisp 16k images, essential for Sphere's high-resolution display [5] - Outpainting techniques will extend backgrounds and characters, enhancing the immersive environment for audiences [5] - Performance Generation will allow multiple characters to remain on screen longer, enhancing audience immersion [5] Group 3: Company Backgrounds - Google Cloud provides enterprise-grade solutions that facilitate digital transformation for organizations globally [6] - Sphere is redefining live entertainment with cutting-edge technologies, hosting original experiences and events [7]
Google and Sphere Announce Technology Partnership and Reveal New Details on the AI Technology Behind Upcoming The Wizard of Oz at Sphere