连云港赣榆：从“规模扩张”到“品质革命” “甜蜜产业”破解成长烦恼

Core Viewpoint - The blueberry industry in Lianyungang City is facing challenges due to a significant drop in market prices, prompting a shift from expansion to quality improvement in production [1][4][9]. Group 1: Industry Expansion - The blueberry planting area in Lianyungang has rapidly expanded to nearly 30,000 acres, becoming a distinctive agricultural industry [4][6]. - The introduction of advanced cultivation techniques, such as the "Blue Beauty" variety and smart temperature control systems, has improved yield and fruit quality [3][6]. - The integration of tourism with blueberry picking has generated additional income for local communities, with one village attracting 20,000 visitors and generating over 1 million yuan in related revenue [3][6]. Group 2: Market Challenges - Since March, blueberry prices have dropped nearly 40% compared to the previous year, with wholesale prices for different sizes significantly lower than in prior years [4][6][7]. - The increase in planting area and improved cultivation techniques have led to higher yields, contributing to market saturation and price declines [6][7]. - The price drop has affected smaller growers more severely, while larger producers with better techniques may still maintain profitability [7][9]. Group 3: Industry Transformation - The industry is transitioning from a focus on quantity to an emphasis on quality, aiming to enhance fruit quality and achieve better pricing [9][11]. - A modern agricultural park is being developed to combine blueberry cultivation, picking experiences, and rural tourism, with plans for 65 high-standard greenhouses [9][10]. - Companies like Wotian Group are enhancing their value chain through deep processing of blueberries, which helps stabilize sales and prices despite market fluctuations [10][11].