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国联民生证券:家电板块稳健经营叠加估值分红优势 推荐格力电器(000651.SZ)等
智通财经网·2025-04-09 06:57

Group 1: Home Appliances Sector - The home appliance sector is expected to maintain stable operations due to robust domestic sales growth and strong export performance, supported by favorable policies and low base effects [1] - White goods are projected to see steady revenue growth and improved profitability, with expectations of stable growth in both domestic and export markets for air conditioners, refrigerators, and washing machines [1] - Leading companies in the sector, such as Gree Electric Appliances, Midea Group, Haier Smart Home, and Hisense Home Appliances, are recommended for investment due to their strong risk management capabilities and dividend advantages [1] Group 2: Black Appliances Sector - The black appliance sector is experiencing slight growth in shipments, with significant optimization in product structure, driven by subsidy policies and increased penetration of MiniLED technology [2] - The overall operating environment for the color TV industry remains stable, with a year-on-year increase in both domestic and export sales [2] - Panel prices have seen a slight increase, allowing leading companies to potentially improve profitability through product upgrades [2] Group 3: Post-Cycle Sector - The post-cycle sector is facing weak terminal demand, with a significant year-on-year decline in residential construction area, impacting overall industry demand [3] - Despite a narrowing decline compared to the previous quarter, the demand outlook remains weak, with limited impact from trade-in policies [3] - Profitability in the sector is expected to be slightly pressured due to the challenging demand environment [3] Group 4: Emerging Small Appliances - The emerging small appliance sector is anticipated to continue high growth in domestic sales, particularly in robotic vacuum cleaners and washing machines, driven by trade-in policies and product innovations [4] - Export performance is expected to remain stable, supported by aggressive marketing strategies from domestic brands [4] - However, intense competition in the industry may put pressure on profitability [4] Group 5: Kitchen Small Appliances - The kitchen small appliance sector is showing signs of recovery in domestic sales, aided by government subsidies and improved brand management on platforms like Douyin [5] - Export growth is expected to remain steady due to a recovery in overseas markets and short-term export opportunities [5] - Profitability is projected to improve in 2025, supported by a better competitive environment and slight revenue growth [5]