金字火腿总裁周国华回应预制菜业务进展：尚处于不断开发及市场试销中

Core Viewpoint - The company is focusing on developing its ham industry while also expanding into the prepared food sector, although progress has been slow [1][2]. Financial Performance - In 2024, the company achieved revenue of 344 million yuan, a year-on-year increase of 9.62%, and a net profit attributable to shareholders of 62.17 million yuan, up 55.19% year-on-year [1]. - The 2024 revenue marks a return to growth for the company, with net profit reaching its highest level in nearly seven years [1]. - However, the 2024 revenue is still significantly lower than the over 700 million yuan achieved in 2020, and the net profit increase was largely due to the sale of a subsidiary [1]. Product Development - The company currently has six prepared food products in development and market testing, with sales revenue from this segment being a small proportion of total revenue [1]. - The company plans to continuously adopt new technologies to develop new products and expand sales channels [1]. - In 2023, the company launched nine prepared food products, which were still in the trial sales phase with positive market feedback [2]. Strategic Focus - The company aims to vigorously develop the ham industry, focus on traditional meat products, and actively develop prepared meat products as part of its strategic approach [2]. - The traditional meat products business is facing challenges, prompting the company to explore the prepared meat sector [2].