PIZZA HUT® CREATES A FIRST-OF-ITS-KIND INNOVATION: "PIZZA CAVIAR"

Core Concept - Pizza Hut introduces "Pizza Caviar," a unique product that reimagines the caviar trend by creating pepperoni-flavored caviar-style pearls, aiming to blend indulgence with familiar flavors [1][3]. Product Innovation - Pizza Caviar is designed to replicate traditional caviar's appearance and texture, offering a bold, smoky pepperoni flavor without using fish [2]. - The product is featured in the new Pizza Caviar Bump Box, which includes a cheese Personal Pan Pizza and a choice of three boneless wings or fries, all topped with the pepperoni-flavored "Pizza Caviar" [2]. Marketing Strategy - The Chief Marketing Officer of Pizza Hut emphasizes the brand's commitment to pushing culinary boundaries and capitalizing on current food trends [3]. - The Pizza Caviar Bump Box will be available exclusively at a specific Pizza Hut location in New York City for a limited time, from April 10th to April 12th, 2025 [3]. Company Background - Pizza Hut, a subsidiary of Yum! Brands, has a long history of innovation in the pizza industry, with over 19,000 restaurants in more than 100 countries [6]. - The company has been a pioneer in digital ordering, with over half of its transactions coming from digital platforms [6].