Jeffs' Brands Advances Toward Launch of Fort's AI-Based Pest Control App with Apple App Store Submission

Core Insights - Jeffs' Brands Ltd has announced that its subsidiary, Fort Products Limited, has completed internal testing and submitted its AI-powered pest control mobile application to the Apple App Store for review and approval [1][2] Group 1: Application Development - The AI-powered pest control app is designed to help users identify household pests and provides tailored treatment recommendations based on pest type, infestation severity, and user preferences [2] - The app includes curated product suggestions featuring Fort's proprietary pest control solutions [2] - Internal testing was conducted to ensure a smooth user experience and robust performance across devices, with an expected release to users pending App Store approval [3] Group 2: Strategic Alignment - The app's development follows a previous announcement regarding Fort's agreement with a specialized digital developer, aligning with Jeffs' Brands' strategy to expand direct-to-consumer offerings and build new digital channels [4] - Jeffs' Brands aims to transform e-commerce by creating and acquiring products to tap into unrealized growth potential, leveraging both human capability and advanced technology [5]