Jeffs' Brands Advances Toward Launch of Fort's AI-Based Pest Control App with Apple App Store Submission

Core Insights - Jeffs' Brands Ltd has announced that its subsidiary, Fort Products Limited, has completed internal testing and submitted its AI-powered pest control mobile application to the Apple App Store for review and approval [1][2] - The app aims to assist users in identifying household pests and provides tailored treatment recommendations, including curated product suggestions featuring Fort's proprietary solutions [2][3] - The development of the mobile app aligns with Jeffs' Brands' strategy to expand direct-to-consumer offerings and build new digital channels for its owned brands [4] Company Overview - Jeffs' Brands is focused on transforming e-commerce by creating and acquiring products to become market leaders, leveraging insights into the FBA Amazon business model [5] - The company aims to utilize both human capability and advanced technology to enhance product offerings and tap into unrealized growth potential [5]