Does SNAP's Launch of an AI Ad Format Signal a Buy for the Stock?

Snap (SNAP) is expanding its brand-focused ad offerings with Sponsored AI Lenses, a new ad format powered by generative AI technology. This innovative format places users at the center of the brand experience by generating personalized, AI-driven images that encourage self-expression and social sharing. Brands using Sponsored AI Lenses benefit from increased engagement, which can boost impressions by 25-45% in a single day.Early adopters like Uber and Tinder saw higher-than-average playtimes, showcasing the ...