ZACKSยท2025-04-09 20:00Core Viewpoint - Upstart Holdings (UPST) and SoFi Technologies (SOFI) represent two distinct business models within the fintech industry, with UPST focusing on AI-driven credit assessment and automation, while SOFI offers a diversified digital financial platform. The analysis suggests that UPST may present a smarter investment opportunity compared to SOFI due to its higher growth potential and favorable valuation metrics. Upstart Holdings - Upstart Holdings utilizes artificial intelligence and machine learning to evaluate creditworthiness, moving beyond traditional FICO scores to include various factors such as education and employment history [1] - In Q4 2024, 91% of Upstart's loans were fully automated, leading to reduced costs and faster approvals, enhancing its competitive edge in personal lending [2] - The company is expanding into auto lending, home equity lines of credit (HELOC), and small-dollar loans, with auto originations and HELOCs both increasing by 60%, and small-dollar loans surging by 115% quarter over quarter [3] - For Q4 2024, Upstart reported a 56% year-over-year revenue increase and achieved a non-GAAP profit of $0.29 per share, a turnaround from a loss of $0.11 in the previous year [4] - Upstart's revenue growth guidance indicates a 57% increase for Q1 and 59% for the full year of 2025, suggesting continued momentum [4] SoFi Technologies - SoFi Technologies operates as a comprehensive digital financial platform, offering banking, investing, lending, and personal finance tools, supported by a national bank charter for low-cost loan funding [5] - In Q4 2024, SoFi added 785,000 new members, the highest in its history, and improved product-per-user metrics through effective cross-selling strategies [6] - The company is exploring enhancements in cryptocurrency services, which aligns with current regulatory trends and ambitions to position the U.S. as a leader in the crypto space [7] - SoFi's Q4 2024 revenue and non-GAAP EPS grew by 19% and 150% year-over-year, respectively, but its growth rates lag behind those of Upstart [8] - For the full year of 2025, SoFi expects a revenue growth of only 24%, significantly lower than Upstart's forecast [8] Stock Performance and Valuation - Over the past 12 months, Upstart Holdings shares have returned 46.9%, outperforming SoFi Technologies' 25.7% gain [9] - Both companies have similar forward 12-month price-to-sales (P/S) multiples around 3X, but Upstart's P/S ratio of 3.08 is below its one-year median of 5.26, indicating potential for upside [10] - SoFi's P/S multiple of 3.03 is in line with its historical average, suggesting that much of its expected growth is already reflected in its stock price [10] Earnings Estimates - The Zacks Consensus Estimate for Upstart Holdings indicates a 59.3% year-over-year increase in sales and a staggering 785% increase in EPS for 2025, with positive trends in EPS estimates over the past 60 days [12] - In contrast, SoFi Technologies' 2025 sales and EPS are expected to grow by 23.9% and 66.7%, respectively, with recent downward trends in EPS estimates [15] Conclusion - Upstart Holdings is positioned for higher growth due to its innovative AI-driven models and favorable valuation metrics, while SoFi Technologies, despite its strengths, shows slower growth potential [16][17]