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Upstart vs. SoFi: Which Fintech Stock is the Smarter Buy Today?
UPSTUpstart(UPST) ZACKS·2025-04-09 20:00

Upstart Holdings (UPST) and SoFi Technologies (SOFI) are the two well-known names in the fintech industry. However, the two companies have radically different business models and market strategies. With investor enthusiasm fluctuating wildly in response to shifts in interest rates and economic uncertainty, the question remains: Which stock offers the smarter bet today?Upstart Holdings: A High-Risk, High-Reward DisruptorUpstart Holdings has built its brand around using artificial intelligence (AI) and machin ...