The Lovesac Company Appoints Heidi Cooley as Chief Brand and Marketing Officer

Core Insights - The Lovesac Company has appointed Heidi Cooley as the first Chief Brand and Marketing Officer, effective April 23, 2025, to lead marketing, eCommerce, and brand strategy [1][2] - CEO Shawn Nelson expressed confidence in Cooley's ability to drive growth and reach the goal of three million Lovesac households by 2030, emphasizing her cultural fit and marketing expertise [2] - Cooley has 20 years of experience, previously serving as CMO at Crocs, where she significantly contributed to the brand's profitability and market presence [2][3] Company Overview - The Lovesac Company, based in Stamford, Connecticut, designs and sells high-quality furniture through its "Designed for Life" approach, focusing on durability and adaptability [5] - Product offerings include modular couches (Sactionals), premium foam beanbag chairs (Sacs), and innovative home theater systems (StealthTech) [5] - The company emphasizes responsible production and innovation, holding a robust portfolio of utility patents and receiving sustainability awards [5]