Red Zone Ready: CRAFTSMAN Reveals DIYers' Winning Playbook to Tackle Home Improvement Projects This Season

Core Insights - CRAFTSMAN, a brand under Stanley Black & Decker, released a survey revealing how DIYers prepare for home improvement projects, likening the process to a football draft where teamwork and the right tools are essential [2][3] Group 1: Survey Findings - The survey indicates that more than half of DIYers consider the powered cordless screwdriver as their top tool choice, highlighting its versatility [5][7] - Spouses are the most preferred project partners, with 30% of respondents selecting them as their first overall pick, followed by best friends at 23% [6][5] - Rock music is the leading genre for DIYers to get motivated, chosen by 22% of respondents, followed by hip-hop/rap at 17% and country at 16% [4][12] Group 2: Tool Preferences - The powered cordless screwdriver is viewed as a dual-threat tool, capable of handling various tasks with precision [7] - The circular saw is recognized for its powerful cutting ability, akin to a running back breaking through defenses [7] - The hammer drill is noted for its effectiveness in penetrating tough materials like concrete and brick, serving as a hard-hitting specialist in the DIY toolkit [7] Group 3: Survey Methodology - The survey was conducted by Atomik Research, involving 1,006 adults across the United States, ensuring a representative sample based on demographic variables [9]