TransUnion’s OneTru™ Accelerates Product Innovation, Delivering Exceptional Results

Core Insights - TransUnion's OneTru solution enablement platform has successfully enhanced analytics, credit risk, fraud prevention, and marketing offerings, demonstrating significant innovation within a year of its launch [1][3] Group 1: OneTru Platform Capabilities - OneTru has been operational in the U.S. and India, with plans for expansion to Canada, the Philippines, and the U.K. [2] - The platform's capabilities include identity attributes, enhanced matching, decisioning, and AI tools aimed at improving efficiency [3] Group 2: Customer Benefits and Results - Products powered by OneTru have shown improved customer results, including enhanced fraud capture rates and reduced development times for lending models [6][7] - A major financial institution reported a 162% increase in fraud capture rates using TruValidate solutions [7] - A FinTech reduced lending model development time from 10 hours to less than one hour with TruIQ Analytics Studio [7] - A U.S. credit card issuer decreased its offer timeline from 45 to 21 days using TruIQ Data Enrichment [7] - A leading retailer improved marketing data insights from over 100 million daily interactions, maintaining a fresh view of over 90 million active customers through TruAudience Identity Enrichment [7] Group 3: Company Overview - TransUnion operates globally with over 13,000 associates in more than 30 countries, focusing on providing reliable consumer representation in the marketplace [5] - The company has expanded its solutions beyond core credit into marketing, fraud, risk, and advanced analytics through acquisitions and technology investments [5]