Fresh Ways to Frosty: Wendy's Reimagines Famous Dessert with April Launch of Frosty Swirls and May Launch of Frosty Fusions

Core Concept - Wendy's is introducing new variations of its iconic Frosty dessert, including Frosty Swirls and Frosty Fusions, to enhance customer experience and cater to evolving consumer preferences for customization and new flavors [1][2][3]. Product Innovations - Frosty Swirls will be available starting April 11 in the Wendy's app and nationwide on April 15, allowing customers to choose their favorite Frosty flavor and select from three indulgent sauces [2][4]. - Frosty Fusions, launching nationwide on May 12, will allow customers to add sauces and mix-ins, providing a new way to enjoy the Frosty [3][4]. Customer Experience Enhancements - Wendy's has updated in-restaurant equipment to ensure the perfect mix for Frosty Fusion treats and introduced a new cup design with a domed lid for better enjoyment [4]. - A custom blue Frosty spoon has been created to enhance the experience, allowing customers to enjoy every bit of the dessert [4]. Flavor Options - New Frosty Swirl flavors include Strawberry Frosty Swirl, Caramel Frosty Swirl, and Brownie Batter Frosty Swirl, each offering unique taste experiences [6]. - Frosty Fusions feature innovative combinations such as Pop-Tarts Strawberry Frosty Fusion and OREO Brownie Frosty Fusion, marking the first time these popular snacks are offered as mix-ins in the quick-service restaurant industry [6].