Sinch Named an Essential App for HubSpot

Core Insights - Sinch has been recognized as an Essential App for HubSpot, enhancing its strategic partnership and coinciding with the launch of HubSpot's Custom Channels API [1][2][4] - The integration allows businesses to manage RCS, SMS, and MMS communications alongside other messaging channels in a unified inbox, improving customer engagement [2][3] - Sinch's focus on co-innovation and customer-first solutions is highlighted through this partnership, aiming to enhance the overall customer communication experience [3][4] Company Overview - Sinch is pioneering communication through its Digital Customer Communications Cloud, emphasizing ease of use in business messaging [1] - The partnership with HubSpot reflects a long-standing relationship based on shared values of innovation and collaboration [4] Product Features - The new integration enables businesses to track and respond to text messages within HubSpot's Conversations Inbox, centralizing customer communications [3] - This integration aims to improve internal collaboration and provide more personalized customer experiences [3][4]