【世相百态】景区要摆脱门票依赖

Group 1 - The core viewpoint is that starting from April 7, 2025, visitors who purchase a one-time ticket for the ancient town scenic area can register for unlimited free entry, indicating a significant shift from a ticket-based revenue model to a more sustainable approach [1] - The ancient town of Zhouzhuang ranks ninth in the national satisfaction index for ancient town tourism in 2024, indicating challenges in competitiveness compared to other towns like Wuzhen and Nanxun [1] - The tourism industry is facing a "ticket dependency syndrome," where many scenic spots rely heavily on ticket sales for revenue, leading to a lack of innovation and differentiation in a competitive market [1][2] Group 2 - The government has been encouraging diverse measures for ticket discounts to stimulate cultural and tourism consumption, with policies aimed at reducing ticket prices for state-owned scenic areas [2] - While it is necessary for scenic spots to charge tickets for operational sustainability, the over-reliance on ticket sales has turned them into a financial burden rather than a revenue source, necessitating a transformation in business models [2] - Many scenic areas that have moved away from a ticket-centric approach have seen their revenues increase, demonstrating the viability of exploring secondary consumption and diversified income channels [2]