Uber Partners With Instacart to Extend Reach of ‘Sponsored Items'

Uber Advertising launched a partnership with Instacart’s Carrot Ads.Via the collaboration, Uber will use Carrot Ads in the United States to extend the reach of Uber Eats’ Sponsored Items formats to consumer packaged goods (CPG) advertisers, according to a Thursday (April 10) press release.“The integration aims to provide a broader set of CPG advertisers with access to effective solutions that help them win the digital shelf,” the release said.Starting this month, CPG advertisers in the U.S. will be able to ...