GOOGL vs. Reddit: Which Digital Advertising Stock is a Better Buy?

Alphabet (GOOGL) is a behemoth in the digital advertising market in which Reddit (RDDT) is the latest challenger. Increasing deployment of AI and machine learning are driving content creation, while chatbots and virtual assistants are helping advertisers offer personalized user interactions and content personalization. These benefit both GOOGL and RDDT stocks. Both are expected to benefit from growing digital advertising spending, which, per eMarketer, expects to surpass 80% share of total ad spending in 20 ...