HAIER SMART HOME(600690) 长江商报·2025-04-11 02:56Core Viewpoint - Haier Smart Home is enhancing investor confidence through share buybacks and executive stock purchases, signaling strong belief in the company's future prospects and long-term investment value [1][3][4]. Group 1: Executive Stock Purchases - The company announced that nine executives, including Chairman and President Li Huagang, plan to collectively purchase shares worth between 20.85 million and 41.7 million RMB [2][3]. - Li Huagang's planned purchase ranges from 5 million to 10 million RMB, while other executives have varying lower and upper limits for their purchases [2]. Group 2: Share Buyback Program - Haier Smart Home intends to repurchase shares worth between 1 billion and 2 billion RMB, with a maximum buyback price of 40 RMB per share [3][4]. - The company has already initiated its first buyback, acquiring 610,000 shares at prices ranging from 23.60 to 23.95 RMB, totaling 14.47 million RMB [3]. Group 3: Financial Performance and Management Efficiency - The company has reported continuous growth in revenue and net profit for nine consecutive years since 2016, with overseas revenue reaching 143.81 billion RMB in 2024, a 5.43% increase year-on-year [6]. - The gross margin for 2024 is reported at 27.8%, up 0.3 percentage points from the previous year, indicating improved profitability [6]. - Management expense ratios are projected to decline from 4.5% in 2022 to 4.2% in 2024, attributed to the adoption of digital tools and process optimization [7]. Group 4: R&D Investment and Future Strategy - R&D expenditures have consistently increased, with amounts of 9.507 billion, 10.38 billion, and 10.74 billion RMB for 2022 to 2024, reflecting year-on-year growth rates of 13.67%, 9.18%, and 3.47% respectively [8]. - The company plans to fully embrace AI by 2025, enhancing product offerings and operational efficiency through digitalization and AI applications [8].