Prnewswire·2025-04-11 12:00Core Insights - Lowe's is integrating its brand into EA SPORTS titles, enhancing engagement with sports fans and connecting with a younger audience interested in home improvement [4][5]. Group 1: Brand Integration and Engagement - Lowe's will feature prominently in EA SPORTS College Football 26, with branding on the broadcast overlay of Stadium Pulse, which enhances crowd excitement during gameplay [1]. - The collaboration includes interactive experiences, such as a real-life "On the Road" gaming event that will travel across the country during the NFL season, allowing fans to engage with the Lowe's brand [2]. - This integration is part of a broader strategy to connect with digitally savvy audiences and establish loyalty among the next generation of home improvers [4]. Group 2: Company Overview - Lowe's Companies, Inc. is a FORTUNE® 50 home improvement company, serving approximately 16 million customer transactions weekly in the U.S. [6]. - The company reported total sales exceeding $83 billion for fiscal year 2024 and operates over 1,700 stores with around 300,000 employees [6].