GAME ON: LOWE'S TO APPEAR IN MULTIPLE EA SPORTS TITLES FOR THE FIRST TIME

Core Insights - Lowe's is enhancing its brand presence through partnerships with EA SPORTS titles, aiming to engage sports fans and connect with a younger audience interested in home improvement [4][5]. Group 1: Brand Integration and Engagement - Lowe's will feature prominently in EA SPORTS College Football 26, with branding on the broadcast overlay of Stadium Pulse, which enhances crowd excitement during gameplay [1]. - The collaboration includes interactive experiences, such as a real-life "On the Road" gaming event that will allow fans to engage with the Lowe's brand throughout the NFL season [2]. - The integration with EA SPORTS is part of Lowe's broader sports marketing strategy, which includes being the Official Home Improvement Partner of the NFL, aiming to connect with digitally savvy audiences [4]. Group 2: Company Overview - Lowe's Companies, Inc. is a FORTUNE® 50 home improvement company, serving approximately 16 million customer transactions weekly in the U.S. [6]. - For fiscal year 2024, Lowe's reported sales exceeding $83 billion and operates over 1,700 home improvement stores with around 300,000 employees [6].