Zhong Guo Qing Nian Bao·2025-04-11 13:37Core Viewpoint - China Mobile's Migu has officially entered into an exclusive partnership with FIFA for the 2025 Club World Cup, marking a significant collaboration between a leading sports platform and a top-tier football event [1][3]. Group 1: Partnership Details - The 2025 Club World Cup is set to kick off on June 15, featuring 32 teams, including European giants like Manchester City, Real Madrid, Bayern Munich, Chelsea, and Paris Saint-Germain, as well as South American powerhouses such as Palmeiras, Flamengo, River Plate, and Boca Juniors [3]. - The partnership aims to leverage Migu's capabilities in media content, fan interaction, and technological innovation to enhance the overall experience of the tournament [3][4]. Group 2: Strategic Goals - Migu's chairman, Shen Wenhai, emphasized the collaboration as a fusion of "content + technology + integrated innovation," aiming to create a comprehensive media ecosystem centered around fan engagement and smart experiences [3]. - FIFA's media cooperation director, Christophe Petit, highlighted that the 2025 Club World Cup represents a new event IP and a significant step for global football, with Migu's enthusiasm and technological prowess serving as a vital link to connect millions of viewers with the event [4].