龙大美食以场景重构供应链助力食品产业新未来

Core Insights - The article discusses the evolving landscape of the restaurant market and how Longda Food is leveraging "full-scenario empowerment + super scenario explosive products" to enhance its competitive edge [1] Group 1: Company Strategy - Longda Food constructs its competitive foundation through a full industry chain system that reduces costs and enhances market competitiveness [3] - The company integrates large customer service resources to provide comprehensive product services, achieving precise alignment with diverse market demands through national production capacity [3] - Longda Food gathers professional talents such as chefs and R&D engineers, driving product innovation and upgrades through three major R&D centers located in Shandong, Shanghai, and Sichuan [3] Group 2: Supply Chain Transformation - In response to the industry's changes, Longda Food is restructuring its supply chain system focusing on three dimensions to achieve scenario transformation [3] - The company customizes products in core areas like hot pot and Chinese cuisine, leveraging deep customer service experience to create standard products such as hot pot meat slices and Longda fresh food thumb sausages [3] - Longda Food employs a channel reduction strategy to broaden its product line and sales channels, while also capturing personalized demands from large clients in the Western fast food sector [3] Group 3: Product Innovation - Longda Food has developed innovative fresh food scenarios, launching products like hot marinated fresh dishes, fresh marinated dishes, and handmade fresh meatballs [4] - The company has successfully introduced products such as old soup sauce beef and juicy fresh meat sausages, achieving sales exceeding ten million yuan shortly after their online launch [4] - Longda Food is creating comprehensive sales scenarios in offline channels, including fried goods, marinated goods, and baking areas, enhancing product coverage and brand influence through channel integration and scenario customization [4] Group 4: Future Vision - Longda Food aims to evolve from a product supplier to a scenario service provider, guided by its core values of integrity, quality control, research and development, sales, and service [4] - The company plans to lead the food industry into a new era through innovative scenario-based supply chains and collaboration with industry partners [4]