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大山脚下的情绪淘金记:“陪爬”从泰山火向全国,“靠山吃山”有了新注解丨新生活·新职业·新旅人②
Mei Ri Jing Ji Xin Wen·2025-04-12 00:01

Core Insights - The travel industry is undergoing a transformation, with a shift from traditional tourism to personalized and customized services, emphasizing "emotional value" as a new necessity [1][3][12] - The rise of "accompanying climbing" services, particularly around Mount Tai, reflects a growing market demand for emotional support and companionship during outdoor activities [3][12][18] Industry Trends - During the recent Qingming Festival, travel volume reached a historical high of 790 million trips, indicating a strong recovery and interest in travel [1] - The concept of "accompanying climbing" has gained popularity, with numerous university students and freelancers forming groups to offer these services, leading to a significant increase in orders [2][3][7] - The "accompanying climbing" market is expanding beyond Mount Tai to other famous mountains like Huangshan and Emei, indicating a nationwide trend [3][18] Market Dynamics - The demand for "accompanying climbing" services has surged, with some individuals and companies reporting hundreds of orders in a short period [2][7] - Pricing for these services varies, with basic packages starting around 399 yuan, while premium options that offer additional emotional or technical support can cost significantly more [12][13] - Despite the influx of new providers, prices have remained stable or even increased, suggesting a growing market rather than oversaturation [13][18] Consumer Behavior - Customers are increasingly seeking "emotional value" from their experiences, with a notable preference for companions who are attractive or have engaging personalities [12][13] - The demographic of customers spans a wide age range, with solo travelers and families showing particular interest in "accompanying climbing" services [13] Professionalization of Services - Some providers are pursuing formal training and certification to enhance their professionalism, indicating a move towards standardization in the industry [8][12] - The emergence of companies like "探野工作室" reflects a trend towards more organized and professional service offerings in the "accompanying climbing" sector [7][18] Regulatory Environment - The "accompanying climbing" service is currently operating in a regulatory gray area, lacking clear industry standards and legal definitions, which presents both opportunities and risks for providers [17][18]