短剧演员“偷走”迪丽热巴的脸？行业人士：扰乱市场，抵制“偷奸耍滑”

Core Viewpoint - The incident involving AI face-swapping in short dramas has sparked widespread public concern and debate, particularly regarding the unauthorized use of celebrity likenesses, which could disrupt the industry and market integrity [1][4][9]. Industry Impact - The short drama market is experiencing rapid growth, with projections indicating a market size of 50.44 billion yuan and a user base of 666 million by 2024, expected to exceed 100 billion yuan by 2027 [9]. - The incident highlights the potential for AI technology to disrupt the film and television industry, with industry professionals warning against the misuse of AI for gaining traffic and attention [5][9]. Legal Considerations - Legal experts indicate that unauthorized use of a celebrity's likeness could infringe on privacy rights and may lead to claims of unfair competition and advertising fraud [10]. - The production companies, technology providers, and broadcasting platforms may bear responsibility for any legal repercussions stemming from the unauthorized use of AI face-swapping technology [10][13]. Ethical Concerns - The misuse of AI face-swapping technology raises ethical questions about industry standards and the potential for creating a market environment where low-quality productions thrive at the expense of genuine talent [13]. - There is a call for enhanced content review processes and accountability measures to mitigate the risks associated with AI technology in the entertainment sector [13].