Group 1: Tourism Market Growth - The cultural and tourism market is experiencing significant vitality during spring, with various activities and services enhancing consumer experiences and contributing to economic development [1] - The search volume for "flower viewing tours" has increased by 396% year-on-year, and bookings for such tours during the Qingming holiday rose by 45% compared to the previous week [1] - The "flower economy" is connecting multiple sectors including tourism, transportation, and e-commerce, showcasing its extensive appeal [1] Group 2: Culinary Trends - Spring-themed delicacies, particularly the Qingming festival's green rice dumplings, have seen a sales increase of over 80% week-on-week prior to the holiday [2] - The number of spring-themed restaurant group orders has surged by over 117% compared to the same period last year, with restaurants offering innovative dishes increasing by approximately 470% [2] - Spring cuisine is not only a culinary delight but also a cultural expression, stimulating the restaurant market and related industries [2] Group 3: Outdoor Consumption Surge - There is a notable increase in outdoor activities as consumers engage with nature, with significant sales growth in outdoor gear and camping equipment [3] - Sales of outdoor protective clothing and accessories surged leading up to the Qingming holiday, alongside a rise in demand for cycling and camping products [3] - The outdoor consumption trend aligns with consumer desires for health and leisure, presenting new growth opportunities for related industries [3]
春日经济绽放活力,美好生活更有“诗意”
Yang Zi Wan Bao Wang·2025-04-12 13:10