文创走心才能打动人心

Group 1 - The core viewpoint highlights the success of cultural and creative products, exemplified by the National Museum's "Fengguan" refrigerator magnets, which have sold over 1 million units, setting a record for the museum's product sales in nearly 20 years [1] - Cultural and creative products have become a unique aspect of the consumer market, yet the issue of product homogeneity remains prominent, necessitating innovation and a deeper understanding of cultural significance [1] - Successful cultural products, such as the "Tang Girl" from the Shaanxi History Museum and the "Archaeological Blind Box" from the Henan Museum, demonstrate the importance of deeply exploring local culture and incorporating distinctive regional characteristics [1] Group 2 - The "Wang's Handmade" cultural brand collaborates with over 1,400 rural artisans across 28 villages in regions like Guizhou and Yunnan, achieving annual sales exceeding 10 million yuan, showcasing the potential for economic returns and emotional resonance through quality craftsmanship [2] - Some museum cultural products suffer from imitation and poor quality, which not only damages the museum's brand image but also hinders the high-quality development of the cultural industry [2] - Developers should align product development with current trends and consumer characteristics, ensuring that cultural products remain fresh and relevant [2]