中国家电以旧换新购买量突破1亿台

Core Insights - The Chinese home appliance market is experiencing significant growth, driven by government policies promoting the trade-in of old appliances for new ones, with over 100.35 million units sold since the policy's implementation in August 2024 [1][2] Group 1: Market Growth and Policy Impact - The retail sales of home appliances and audio-visual equipment in China reached 1,030.7 billion yuan in 2024, marking a 12.3% increase from the previous year and surpassing the historical peak of 945.4 billion yuan in 2017 [1] - The State Council's action plan released in March 2024 aims to stimulate investment and consumer spending by providing subsidies for purchasing energy-efficient appliances, with 20% off for first-level efficiency products and 15% off for second-level products [2] - The expansion of the trade-in policy will increase the number of subsidized appliance categories from 8 to 12 and allow consumers to receive subsidies for up to three air conditioners [2] Group 2: Consumer Behavior and Market Trends - The necessity for appliance upgrades is highlighted by the fact that the total number of major household appliances in China exceeds 3 billion units, many of which are reaching the end of their safe usage period [3][4] - A survey indicates that 68% of appliance companies expect revenue growth in the first half of 2024, with 50.7% anticipating profit increases, reflecting optimism in the market [4] - Retail sales of televisions and refrigerators saw year-on-year increases of 29.3% and 38.4%, respectively, in the first quarter of 2024, driven by the trade-in policy [4] Group 3: Shift Towards Green and Smart Appliances - There is a growing preference for energy-efficient and smart appliances among consumers, with over 90% of sales in the eight major appliance categories being for first-level energy efficiency products [5] - The trend towards green and intelligent appliances is evident, with nearly 60% of consumers favoring energy-efficient products and over half preferring smart appliances [5] - The expected replacement of high-energy appliances with efficient models is projected to save over 10 billion kilowatt-hours of electricity annually [5]