经济政策一线微观察｜点燃“Z世代”消费热情 老业态转型“破圈”激活消费新势能

Group 1 - The article highlights the transformation of traditional consumption structures, emphasizing the emergence of new consumption scenarios and experiences that cater to younger generations [3][10][16] - The "谷子" economy, referring to merchandise based on anime and gaming IPs, is reshaping the fate of traditional shopping malls, with significant increases in foot traffic and sales [9][10] - The shift in consumer behavior is evident in various sectors, including bookstores evolving into immersive experience spaces and the rise of "digital nomad" communities in rural areas [13][14] Group 2 - The report indicates a structural change in the consumption market, with a notable increase in offline consumption heat index, which grew by 14.2% year-on-year in the first quarter [16] - Small commodity sales have shown robust growth, with a year-on-year increase of 16.3% in the first quarter, and a remarkable 21.6% increase in March [16] - The government's focus on innovating and enriching consumption scenarios aligns with the observed trends in consumer spending and engagement [16]