领航品类出海！张亮麻辣烫获沙利文认证：全球麻辣烫领先品牌

Core Insights - Zhang Liang Spicy Hot Pot has been officially recognized as the "Global Leading Brand of Malatang" by the international consulting firm, Sullivan, based on a comprehensive evaluation of its global presence, store scale, revenue, and market influence [1][2] - The certification underscores the brand's global leadership and highlights the achievements of Chinese dining brands in expanding internationally through standardization, scalability, and quality [2][5] Brand Globalization Strategy - Zhang Liang Spicy Hot Pot has established a restaurant network across four continents, with over 6,000 stores projected by February 2025, covering nearly 60 international cities in 20 countries [2][3] - The brand's international expansion began in 2019, focusing on core countries, cities, and business districts to build brand recognition and attract local consumers through the overseas Chinese community [3][4] Market Reception and Growth - The brand has successfully penetrated major urban centers in North America, Europe, and Southeast Asia, receiving widespread acclaim and high customer retention rates [4][5] - In Thailand alone, the brand opened several stores within two years, indicating strong market demand and acceptance [4] Quality Assurance and Supply Chain - Zhang Liang Spicy Hot Pot adheres to high international quality standards and collaborates with top global suppliers to ensure product quality and consistency [5][6] - The brand's commitment to quality and innovation has garnered significant recognition in the global market, establishing it as a symbol of Chinese culinary culture [5][6] Future Outlook - The Sullivan certification is seen as a milestone that will accelerate Zhang Liang Spicy Hot Pot's globalization process, marking a new era of growth for the brand and the Chinese dining industry [6]