边“测评”边带货，第三方如此以商养测谈何公信力

Core Points - The rise of "third-party evaluations" is linked to consumer distrust in merchants and inadequate official quality inspections [3] - Many bloggers conducting evaluations are influenced by commercial interests, leading to biased and potentially fraudulent assessments [2][3] - The lack of professional qualifications among evaluators raises concerns about the reliability and validity of their assessments [2] Group 1 - A significant 93.1% of "third-party evaluations" have issues with evaluation standards, with 55.7% showing a commercial evaluation model [1] - The practice of bloggers promoting products during evaluations indicates a conflict of interest, undermining the objectivity of the evaluations [1][2] - Consumers are advised to remain cautious of "third-party evaluations" that lack professional oversight and may serve as marketing tools rather than genuine assessments [2] Group 2 - The credibility of evaluations could improve if conducted by qualified institutions or personnel, with proper oversight ensuring trustworthiness [3] - The need for official quality inspections to enhance consumer trust is emphasized, suggesting that reputable merchants would not rely on evaluations for promotion [3]