茶啤混搭成消费新宠

Group 1 - The unique combination of beer and tea is gaining popularity, with over 70,000 related posts on Xiaohongshu and topic heat surpassing 5 million on Taobao [1] - The tea beer product line includes various flavors such as Longjing green tea, Maojian, jasmine, Biluochun, and peach oolong, catering to diverse consumer preferences [2] - Sales of tea beer have exceeded 90,000 units, with a notable annual repurchase rate of over 4,000 customers for the top-selling products [2] Group 2 - The rise of tea beer is attributed to the pursuit of novelty and the growing recognition of tea culture among younger consumers [3] - Tea beer is positioned as a "new Chinese style" product, integrating traditional culture with modern consumer demands, thus creating a unique competitive edge [3] - The trend in the beer industry is shifting towards quality, with many tea beers being craft products made from natural ingredients, enhancing taste and quality compared to traditional industrial beers [3]