Qi Lu Wan Bao·2025-04-14 07:29Core Viewpoint - The restructuring and integration of Qingdao Beverage Group and Qingdao Beer Group is a strategic move to optimize the layout and structure of state-owned enterprises in Qingdao, aligning with national economic goals [5][6]. Group 1: Leadership Changes - Liu Fuhua has been appointed as the new Party Secretary and Chairman of Qingdao Beverage Group, previously serving as the Deputy General Manager of Qingdao Metro Group [5]. - The position of Chairman at Qingdao Beverage Group was vacant since the resignation of former Chairman Wang Da at the end of last year [5]. Group 2: Strategic Restructuring - The integration of Qingdao Beverage Group as a secondary enterprise under Qingdao Beer Group is part of a broader initiative to enhance the food and beverage industry in Qingdao [5][6]. - This restructuring is seen as a significant step in implementing the directives from the 20th National Congress of the Communist Party of China regarding the strengthening of state-owned enterprises [5]. Group 3: Business Overview - Qingdao Beverage Group operates in various sectors including mineral water, beverages, wine, food machinery manufacturing, international trade, cultural tourism, and ecological planting [6]. - The group owns two century-old brands, Laoshan Mineral Water and Qingdao Wine, with a combined brand value of 44 billion yuan, both ranked among the "Top 500 Chinese Brands" [6]. Group 4: Future Plans - Liu Fuhua outlined plans to position Laoshan Mineral Water as the "No. 1 high-end mineral water brand in China" and to develop a product matrix centered around health [6]. - The company aims to cultivate a tiered product lineup focusing on distinctive single products, establishing a development model centered on health [6].