Qi Lu Wan Bao·2025-04-14 11:46Core Insights - The 2025 Qilu Spring Auto Show showcased a vibrant consumer market and highlighted the advancements in both fuel and new energy vehicles, reflecting the strong characteristics of the 2025 era [1][2] Industry Overview - The auto consumption market is experiencing a resurgence, with the Qilu Auto Show attracting significant foot traffic and consumer interest, particularly during the weekend [2][4] - The China Automobile Industry Association reported that in Q1 2025, vehicle production and sales reached 7.561 million and 7.47 million units, respectively, marking year-on-year increases of 14.5% and 11.2% [6] - National policies, including a 300 billion yuan special bond for consumer goods, are driving growth in the automotive market, with local governments also implementing consumer incentives [6] Domestic Brands Performance - Domestic brands are gaining significant market share, with BYD leading the way with a wholesale volume of 986,000 units in the first quarter of 2025, followed by Geely, Chery, and Chang'an [8][12] - The market share of Chinese brand passenger cars reached 68.1% in Q1 2025, a historical high, driven by technological advancements and improved product quality [12] Consumer Preferences - Consumers are increasingly favoring domestic brands over joint ventures, with many expressing a preference for the value and technology offered by local manufacturers [10][12] - The competition between fuel and new energy vehicles is intensifying, with consumers weighing the cost-effectiveness of fuel vehicles against the technological advantages of electric vehicles [13][15] Technological Innovations - The auto show featured numerous new models equipped with advanced technologies, such as the "transformable" SUV by Changan and drone integration in several vehicles [18][20] - The trend is shifting from merely functional vehicles to those that offer personalized and intelligent experiences, indicating a change in consumer expectations [20]