Core Insights - JCDecaux has been awarded a 9-year contract by the City of Rennes for the provision, maintenance, and operation of city information panels and associated services [1][4] - The contract includes the refurbishment of 300 city information panels, 900 advertising panels, and 50 service information hubs, with the potential addition of 36 more panels [2] - The project aims to enhance urban quality of life, share key information, and promote local economic players [3] Company Overview - JCDecaux is the number one outdoor advertising company globally, with a revenue of €3,935.3 million in 2024 [5] - The company operates over 1,091,811 advertising panels worldwide and has a daily audience of 850 million people across more than 80 countries [5] - JCDecaux is recognized for its environmental performance and has joined various sustainability initiatives, including the RE100 and the Euronext Paris CAC® SBT 1.5° index [5] Environmental Commitment - The refurbishment will utilize state-of-the-art technology, including low-consumption LED lighting, achieving up to 50% energy savings [2] - JCDecaux plans to renew 80% of its vehicle fleet with low-emission electric vehicles, targeting a 20% reduction in CO2 emissions by 2030 [2] - The company will use rainwater for cleaning street furniture, reducing reliance on the public water network [2]
JCDecaux wins the contract for city information panels and associated services in the City of Rennes