请用品质来讲品牌故事

Group 1 - The core issue in the electric vehicle (EV) industry is excessive marketing claims leading to consumer dissatisfaction, as highlighted by a recent survey revealing disputes over promises like "lifetime free connectivity services" and "lifetime battery warranty" that are not honored [1] - Many companies are engaging in hardware pre-installation strategies to support future upgrades, but some are converting previously promised free features into paid options, causing consumer frustration [1] - The current EV market is characterized by intense competition, with new entrants and exits, leading to a focus on marketing rather than genuine product development and service quality [1] Group 2 - To maintain a lasting presence in the market, companies must focus on technology and product-driven strategies rather than shortcuts, emphasizing a user-centered approach throughout development, manufacturing, and after-sales service [2] - Regulatory bodies should enhance systematic policies to standardize competition and address "involution-style" competition, while industry organizations need to promote self-discipline and focus on quality and service improvements [2]