Adobe takes stake in Synthesia, startup behind AI clones for corporate videos

An Adobe sign hangs along Main Street during the 2025 Sundance Film Festival on Jan. 27, 2025 in Park City, Utah.LONDON — Adobe has invested in Synthesia, a British artificial intelligence startup, in a bet that the technology will transform video production.Synthesia told CNBC that Adobe's venture capital arm injected an undisclosed amount of funds into the startup as part of a "strategic" partnership, without elaborating further on financial and commercial terms.The startup, which says it serves more than ...