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OWN DREAM 2025 Global Launch: Merging Eastern Philosophy and AI to Redefine Luxury Fashion
Globenewswire·2025-04-15 06:04

Core Insights - OWN DREAM is a pioneering fashion brand that integrates AI-driven customization with Eastern aesthetics, marking its global expansion in premium menswear [1][10] - The brand emphasizes sustainability through its proprietary Pima cotton-silk blends and AI-assisted production, aiming to create garments that transcend generations [2][8] - OWN DREAM's unique "Adaptive Elegance" philosophy combines ergonomic design with high-performance materials, catering to elite professionals [3][7] Company Overview - Founded by Christopher Zhu, OWN DREAM aims to redefine the relationship between people and their clothing, transitioning from traditional manufacturing to a focus on technology and design [2][10] - The brand leverages a proprietary database of 2 million male body types and 120 fit parameters to deliver tailored fits [3] - Positioned between established brands like Brooks Brothers and Hugo Boss, OWN DREAM offers a fresh alternative in the luxury fashion space [4] Innovation and Technology - OWN DREAM operates five specialized research divisions focused on innovation, including advanced fabric technology and AI data analytics [6][11] - The Prima Cotton High-Stretch Shirt features proprietary 8x-stretch material and wrinkle-free technology, maintaining structure after 50 washes [11] - AI Precision Tailoring provides custom fits using global data across 120 fit metrics, enhancing the tailored experience for customers [11] Market Positioning - The brand's Resilience Philosophy encourages a balance between professional and personal life, designed as a "second skin" for high performers [7] - OWN DREAM aims to set new standards in modern elegance by merging traditional craftsmanship with global innovation [9] - The brand represents a new era of self-expression and mindful luxury, empowering wearers to feel seen and respected [8][9]