言犀数字人：智能写稿采用率突破90%

Core Insights - The digital human live streaming industry is experiencing rapid growth, with high-quality live scripts becoming a key driver for user interaction and conversion rates [1] - JD's Yansai digital human has achieved a 90% adoption rate among 9,000 brands, with a 75% rate of zero modifications, significantly enhancing script production efficiency [1][6] - The script generation time has been reduced to 6 seconds, a 300-fold improvement over traditional manual creation which took 30 minutes per script [1] Technology and Methodology - Yansai's intelligent script writing technology is continuously upgraded and optimized with JD Cloud's support, utilizing a three-tier generation architecture to ensure high-quality output [3] - The first tier focuses on generating selling points using industry-specific templates and enhanced domain knowledge models for targeted extraction [4] - The second tier involves a multi-stage data distillation and reinforcement learning training paradigm to progressively optimize script generation [5] - The third tier integrates safety compliance checks, content accuracy analysis, and colloquial expression detection through a modular evaluation engine for high-quality script filtering [5] Future Developments - Yansai plans to establish a real-time data feedback system to drive model optimization based on user behavior, aiming for zero human intervention [6] - A comprehensive evaluation system will be built to facilitate model optimization iterations [6] Market Initiatives - JD has announced a 200 billion yuan export-to-domestic sales support plan to help foreign trade enterprises quickly expand into the domestic market [7] - All foreign trade enterprises entering JD's platform will receive a 15-day free trial of Yansai live digital human services, with a "buy one year, get half a year free" renewal policy [7] - Additionally, JD Cloud is offering public cloud products at discounts as low as 0.6 times the original price to support foreign trade enterprises with comprehensive infrastructure and application services [7]