Primis Expands Partnership with HUMAN to Strengthen Trust Across Digital Advertising Ecosystem

Core Insights - Primis is expanding its partnership with HUMAN Security to enhance its ad fraud defense capabilities, focusing on pre-bid detection and mitigation to improve marketplace integrity [1][2] - The transition to a proactive pre-bid filtering approach with HUMAN's MediaGuard will allow Primis to analyze bid requests before initiation, preventing invalid traffic from entering its marketplace [2][3] - This collaboration aims to provide greater transparency, value, and performance for all partners involved in the digital advertising ecosystem [2][3] Company Overview - Primis is a leader in Video Discovery, helping publishers increase revenue through a video ad monetization platform that reaches over 450 million unique users monthly [4] - The company is trusted by more than 200 digital publishers and focuses on delivering a personalized, engagement-driven experience [4] - Primis also created Sellers.guide, a free tool for managing ads.txt files, promoting transparency and efficiency in programmatic advertising [5] Industry Impact - The implementation of HUMAN's pre-bid filtering is seen as a significant advancement in reducing ad fraud, thereby enhancing trust in programmatic advertising [3] - By integrating HUMAN's technology, Primis aims to strengthen the integrity of its ad inventory, providing added value to clients and reinforcing industry standards [3][4]