Premion Expands Omnichannel and Ad Tech Capabilities to Drive Cross-Channel Performance and Fuel Next Growth Phase

Core Insights - Premion has launched expanded capabilities and new tools for advertisers to optimize campaigns across channels, integrating Octillion to enhance its local CTV platform and demand side platform (DSP) [1][2] Group 1: Advertising Solutions - Premion's DSP offers a privacy-focused, cookieless platform that improves audience targeting and campaign performance, featuring a powerful device graph for seamless identity resolution [2] - The DSP integrates CTV into a broader omnichannel strategy, allowing advertisers to combine CTV with video, audio, display, and retargeting for a unified approach [4] - The Co-Op advertising solution enhances return on ad spend (ROAS) by eliminating campaign competition and sharing costs among brand partners, maximizing exposure and ensuring consistent branding [5] Group 2: Publisher Relationships - Premion is expanding partnerships with major publishers, providing access to differentiated demand and scalable solutions that complement national direct sales efforts while unlocking new local revenue opportunities [6] Group 3: Brand Safety and Recognition - Premion has achieved "TAG Platinum" status for brand safety and fraud protection, reinforcing its commitment to delivering a trusted advertising environment [7] - The company has received multiple industry awards, including recognition for Best Ad Targeting Solution and Outstanding Brand Safety Strategy, highlighting its leadership in the CTV advertising space [9]