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Fluent, Inc. Unveils Enhanced Identity Graph to Power Smarter Personalization and Campaign Performance
FluentFluent(US:FLNT) Newsfilterยท2025-04-15 12:30

Core Insights - Fluent, Inc. has released an enhanced Fluent Identity Graph aimed at improving personalization and optimizing results for advertisers, partners, and consumers across its commerce media solutions [1] - The identity graph is a significant differentiator for Fluent in a competitive market, leveraging 14 years of customer acquisition experience and a vast first-party database of customer insights [2] Partnership and Data Integration - Fluent has partnered with Experian to enhance its identity graph by integrating Experian's online and offline identity data with Fluent's 200M+ first-party profiles, providing a more comprehensive view of U.S. consumers [3] - This partnership aims to improve targeting accuracy, ad relevance, and revenue per transaction through a privacy-safe approach [3] Technology and Performance Strategy - The integration of Experian's identity data allows Fluent to deliver smarter, personalized post-purchase offers using advanced algorithms and machine learning [4] - Fluent's AI ranks and serves relevant post-transaction offers based on consumer behavior, purchase intent, and conversion signals, enhancing personalization and driving better performance for partners [4] Market Position and Future Growth - The Fluent Identity Graph builds on over 14 years of experience in fostering consumer relationships and advertiser outcomes, positioning the company to better understand and convert high-intent audiences [5] - The release is part of Fluent's broader investment in AI-powered innovation, aimed at unlocking greater value for partners and driving long-term growth in the evolving commerce media category [5]