BJ’s(US:BJRI) Prnewswire·2025-04-15 12:30Core Concept - BJ's Restaurants, Inc. is launching a new savory Pizookie® called the Broccoli Cheddar Pizookie®, which features a broccoli cheddar cookie base topped with mashed potatoes and melted cheese sauce, available starting April 17, 2025 [1][2][3]. Product Innovation - The Broccoli Cheddar Pizookie® is described as a culinary masterpiece that challenges traditional dessert norms, combining unexpected flavors of cheddar and broccoli with comfort food elements [3][4]. - This new offering is part of BJ's commitment to flavor innovation and aims to provide a unique dining experience that celebrates unexpected pairings [4][5]. Marketing Strategy - BJ's emphasizes the Broccoli Cheddar Pizookie® as not just a dessert but an experience that encourages customers to explore new flavor dimensions while still offering classic options for those who prefer traditional sweets [5][6]. - The company positions this product as a conversation starter and a limited-time offering to create excitement and urgency among customers [4][5]. Company Background - BJ's Restaurants, Inc. operates over 200 casual dining restaurants across 31 states, known for its diverse menu that includes slow-roasted entrees, signature deep-dish pizza, and the world-famous Pizookie® dessert [7]. - The company has received multiple awards for its beverage programs and has been a pioneer in the craft brewing industry since 1996, highlighting its commitment to quality and innovation [7].