Disguise Secures New Rights to the Core IP for Sonic the Hedgehog™ in Multi-Year Deal with SEGA of America

Core Insights - Disguise, Inc. has secured a multi-year licensing agreement with SEGA of America, granting exclusive rights to create Sonic the Hedgehog costumes for distribution in North America, Europe, EMEA, and LATAM [1][2][3] Group 1: Licensing Agreement - The agreement allows Disguise to be the sole costume manufacturer for Sonic the Hedgehog, enhancing its portfolio and market presence [1][3] - Disguise has previously developed costume lines for major Sonic properties, receiving positive fan feedback, which solidifies its reputation in the costume industry [2][4] Group 2: Strategic Importance - The acquisition of sole rights to Sonic the Hedgehog aligns with Disguise's global distribution strategy, indicating a focus on expanding its market reach [3] - The partnership with SEGA is expected to enhance the quality and variety of Sonic-themed costumes and accessories, leveraging innovative materials and manufacturing techniques [3][4] Group 3: Industry Position - Disguise is recognized as a leader in licensed costume design, with a commitment to excellence and a growing global distribution network [4]