Stranger Things Have Happened: Brett Gelman gets a creative makeover in a new Fiverr ad campaign debuting today

Core Insights - Fiverr International Ltd. has launched a new advertising campaign featuring Brett Gelman to promote Fiverr Go, a suite of tools designed for creators to train personalized AI using their own work [1][4]. Advertising Campaign - The campaign adopts a comedic "mockumentary" style reminiscent of "The Office," showcasing Gelman as "Another AI," who produces generic content and copies others' work, ultimately being trained by an artist [2]. - The ad emphasizes how Fiverr Go can transform generic AI into a personalized creative assistant, enhancing productivity while allowing creators to maintain control over their artistic output [3]. Product Features - Fiverr Go is currently available to vetted talent with exceptional reviews and has recently added features such as commercial licensing for voiceovers, improved watermarking, and consultation scheduling capabilities [5]. - The platform aims to expand into additional graphics and music categories in the future [5]. Company Vision - Fiverr's CMO, Matti Yahav, stated that Fiverr Go empowers freelancers to reclaim their creative power in an AI-driven environment, contrasting with dystopian narratives [4]. - Gelman expressed appreciation for Fiverr's focus on putting artists first and positioning AI as a new creative tool rather than a replacement [5]. Company Overview - Fiverr's mission is to transform global collaboration by connecting top talent with cutting-edge technology across various skilled categories, including software development, digital marketing, and more [7][8].