Workflow
Major League Pickleball and Gray Media Announce Local Media Partnerships to Provide Expanded 2025 MLP Event Distribution in Multiple Team Markets
GTNGray Television(GTN) Newsfilter·2025-04-15 16:00

Group 1 - Major League Pickleball (MLP) has announced local media partnerships with Gray Media to enhance distribution in various team markets for the 2025 season [1][2] - The 2025 MLP season will include 10 regular season events, a Mid-Season Tournament, and two weeks of playoffs, running from April to August, with a standalone MLP Cup in November [3] - The sport of pickleball has seen significant growth, with over 20 million players currently participating [2] Group 2 - Gray Media is the largest owner of top-rated local television stations in the U.S., reaching approximately 37% of U.S. television households [4] - Gray Media's portfolio includes 78 markets with top-rated television stations and the largest Telemundo Affiliate group with 44 markets [4] - The company also offers digital marketing strategies through Gray Digital Media, enhancing its multimedia presence [4]