ROKU vs. WBD: Which Ad-Supported Streaming Stock is the Better Buy?

Roku (ROKU) and Warner Bros. Discovery (WBD) are two major players betting on the future of ad-supported streaming, but their strategies and execution differ significantly. Roku leads with a platform-first approach built around CTV advertising, while WBD is leveraging its deep content library to grow its ad-lite streaming tier through Max.As ad-supported models gain momentum in the streaming industry, driven by evolving viewer preferences and demand for more affordable content, the question for investors is ...