主力产品线价格收缩，方正电机连续两期财报净利深陷亏损泥潭

Core Insights - The company reported a slight decline in revenue for 2024, with total revenue at 2.474 billion yuan, a year-on-year decrease of 0.89% [1] - The net loss attributable to shareholders reached 28.3453 million yuan, with a significant increase in losses when excluding non-recurring items, which expanded by 4453.22% to 38.6646 million yuan [1] - The company plans not to distribute cash dividends or issue bonus shares [1] Financial Performance - For Q1 2025, the company achieved a revenue of 531 million yuan, reflecting a year-on-year growth of 9.22% [1] - However, the net loss attributable to shareholders for Q1 2025 was 15.0368 million yuan, an increase of 80.33% compared to the previous year [1] - The basic loss per share for Q1 2025 was 0.0303 yuan [1] Business Operations - The company has established partnerships with several leading domestic and international automotive manufacturers, including SAIC-GM Wuling, SAIC Group, and Volkswagen, for its new energy drive motor products [2] - In 2024, the company shipped 700,000 drive motors, with a cumulative total of 3.3 million units across over 40 vehicle models [2] - The company's subsidiary, Shenzhen Gaoke Run, experienced a 6.59% decline in revenue due to reduced sales volume in its intelligent controller business [2] Market Challenges - The core business of new energy drive motors faced challenges from industry price wars, leading to a revenue decline of over 7% [3] - Despite a nearly 70% growth in micro-special motors, it was insufficient to offset the contraction in the main product line [3] - The company is under pressure from rising costs of raw materials like copper and rare earths, which continue to impact the profitability of motor products [3] Future Outlook - The company aims to leverage new projects with clients like Leap Motor and Volkswagen, which are expected to begin mass production in Q2 2025 [2] - The ability of the company to achieve a turnaround in profitability in the second half of 2025 will depend on the pace of mass production and cost control measures [3] - As of April 15, 2025, the company's stock closed at 8.03 yuan, with a total market capitalization of 3.982 billion yuan [3]