Group 1 - The core idea of the news is that Sinopec has launched the "Foreign Trade Quality Products" project to help foreign trade enterprises access domestic sales channels through its Easy Joy convenience store network and online platforms [1] - The project aims to provide a "one-stop" solution for foreign trade enterprises by leveraging state-owned enterprise resources, facilitating the circulation of foreign trade goods, and assisting these enterprises in transitioning to domestic sales [1] - The project has opened a green recruitment channel for suppliers, covering various categories such as food, daily necessities, beverages, and automotive products, with the application deadline set for April 30 of this year [1] Group 2 - Easy Joy, a non-fuel service brand under Sinopec, was established in 2008 and has developed several sub-brands, creating a unified online platform and membership system with over 250 million members nationwide [4] - The brand operates 28,600 convenience stores, over 10,000 car maintenance shops, more than 1,600 dining outlets, and over 500 Easy Joy coffee shops, utilizing an "Internet + gas station + convenience store + third-party" business model [4] - In the 2024 annual report, Sinopec's marketing and distribution division reported a year-on-year increase of 100 million yuan in non-fuel business profits to 4.7 billion yuan, with a gross profit of 11.5 billion yuan, reflecting a 900 million yuan increase year-on-year [4]
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