TIBET TOURISM(SH:600749) Zheng Quan Ri Bao·2025-04-16 08:39Core Viewpoint - Tibet Tourism Co., Ltd. reported a stable growth in 2024, with a slight increase in revenue and a significant rise in net profit, indicating effective operational strategies and market adaptation [2][3]. Financial Performance - The company achieved an operating revenue of 213 million yuan, a year-on-year increase of 0.17% - The net profit attributable to shareholders was 16.69 million yuan, reflecting a year-on-year growth of 15.06% [2]. Market Trends and Strategies - The domestic tourism market is stabilizing, with changing consumer preferences towards personalized and rational travel choices - The company is focusing on ecological priorities, demand adaptation, supply innovation, and policy collaboration for high-quality development in the cultural tourism industry [2][4]. Business Development Initiatives - Tibet Tourism launched the "Le You Tibet" e-commerce platform, integrating traditional OTA and social services to enhance travel planning and services for visitors - The company is expanding into high-margin cultural and business travel services, while also advancing projects for scenic area upgrades and digital operation platforms [3][4]. Revenue Growth by Segment - The tourism service business saw significant growth due to favorable national policies, with "business travel services" revenue surging by 378% - The cultural tourism segment contributed 17.2 million yuan in revenue, a 35% increase, with a gross margin rising to 33% [3]. Future Outlook - The company is expected to continue adapting to market changes, focusing on product innovation, smart technology applications, and sustainable development - There is potential for further differentiation in the tourism sector, with an emphasis on immersive experiences and targeted marketing strategies [4][5][6].