Chipotle Mexican Grill(CMG) Prnewswire·2025-04-16 12:01Core Points - Chipotle Mexican Grill announced a "Wear Your Hockey Jersey" program offering a BUY-ONE-GET-ONE (BOGO) deal on entrees for diners wearing hockey jerseys on April 21, 2025, after 3:00pm local time [1][2] - The promotion is part of Chipotle's ongoing partnership with the NHL, which has been extended, maintaining its title as the official Mexican-themed quick service and fast-casual restaurant of the NHL [4][8] - Chipotle will also become an official partner of the National Hockey League Players' Association (NHLPA) for the first time, allowing collaboration with NHL players on future marketing campaigns [5][6] Company Initiatives - The BOGO promotion is limited to five free menu items per check, requiring the purchase of an entrée of equal or greater value, and is valid only in participating U.S. and Canada Chipotle locations [6][8] - Chipotle's Chief Brand Officer emphasized the tradition of the BOGO offer as a way to celebrate hockey fans in North America [3][6] - The partnership extension with the NHL aims to enhance fan engagement through unique promotions and collaborations [6][8] Industry Context - The NHL, founded in 1917, consists of 32 Member Clubs and engages over 670 million fans annually through various media channels [10] - The NHLPA, established in 1967, represents NHL players and promotes the game of hockey while supporting grassroots initiatives [11]